DOWNLOAD OUR NEW ALBUM "THE SACRED MOOD" @ WWW.MYRUIN/BANDCAMP.COM #SupportIndependentArtists

DOWNLOAD OUR NEW ALBUM "THE SACRED MOOD" @ WWW.MYRUIN/BANDCAMP.COM  #SupportIndependentArtists

The Gospel According to The Press



                                       



Thursday, June 7, 2012

"Deconsecrated" - Video Premiere!





Ladies and Gentlemen,

Turn your speakers up loud because we are proud to present our new video for "Deconsecrated" which was filmed and edited by none other than the notorious Miss Tor Burrows! It was great having Tor and her female energy on the road with us to film our last tour and it's been such a pleasure putting our creative heads together once again for this latest piece of visual magic. She's full of ideas and knows exactly how to bring all of mine to life in everything she creates for My Ruin. Each new project we embark on together is a rewarding experience and wonderful memory to look back on months later. The new video is another stunning example of her artistic aesthetic and visual sensibilities which continue to inspire me. Go TEAM TB!
 
Our new video also features our good friend and former Beggars Ball guitarist Eddie Brnabic who was kind enough to fill in on bass duties for Luciano Ferrea at the time. An interesting story about this song is that the title "Deconsecrated" came from a passing conversation I was having with our tour manager about a venue called the Arts Centre in his hometown of Colchester, England while we were writing our album. He felt we should try to play this venue on our next tour because it was a very old building that used to be a Church and would be the perfect place for a My Ruin show and something we had never done. Our conversation stuck in my head as did the word "Deconsecrated" so I found myself building a song around it which included my putting the title of our album within its lyrics. This is something I do on all of our recordings. Long story short, when we booked our "Southern Revelation" tour a year later, I reminded him of his mention of this venue and we got our agent to get it as our last show.
 
 It was the dead of winter at the time we were touring and when we arrived, both the building and attached cemetery were covered in snow making it an even more picturesque setting than we had imagined. While the actual Church footage in our video was shot at the St. Nicholas Cathedral in Newcastle and the Salisbury Cathedral, much of the live footage was shot at the Arts Centre which was one of my personal favorite nights of the tour and ultimately one of my new favorite cities and venues. Soon after we arrived Tor came backstage to tell me she needed to show me something spooky that was on the wall which she filmed and is now the last shot in our video. I can still remember the chill that went up my spine when I read it.
  
Prophetic?

 
Mrs M